What Is DEUX?
What Is DEUX?
What Is DEUX?
DEUX (verb)
/do͞o/
1. Designing Everyday User Experiences – The practice of crafting intuitive, functional, and aesthetically pleasing interactions that enhance how people engage with products, services, and technology in their daily lives.
2. The art and science of improving user experiences through thoughtful design, iteration, and problem-solving—making the ordinary, extraordinary.
DEUX (verb)
/do͞o/
1. Designing Everyday User Experiences – The practice of crafting intuitive, functional, and aesthetically pleasing interactions that enhance how people engage with products, services, and technology in their daily lives.
2. The art and science of improving user experiences through thoughtful design, iteration, and problem-solving—making the ordinary, extraordinary.


Founder
Vision
"I created DEUX Labs because I saw an opportunity to help small businesses leverage the same techniques big businesses use to make website and app improvements."
About Brion Mills and DEUX Labs
DEUX Labs was founded by Brion Keith Mills, a seasoned digital professional whose career journey reflects a deep passion for creating impactful digital experiences. His foundation in Interactive Media Design, honed at The Academy of Entertainment and Technology at Santa Monica College, set the stage for an impressive trajectory across the digital landscape. Brion’s early career saw him thriving in start-up web design companies, where he cultivated an entrepreneurial spirit and sharpened his skills in crafting user-focused digital solutions.
A Career Built on Versatility and Innovation
As his expertise grew, Brion ventured into consulting, partnering with clients across diverse industries, including non-profits, education, and entertainment. This broad exposure allowed him to develop a unique ability to adapt to varied challenges, delivering tailored strategies that aligned with his clients’ goals and audiences. Whether it was designing a compelling online presence for a cause-driven organization or enhancing engagement for entertainment platforms, Brion brought creativity and precision to every project.
The Evolution to Digital Analytics and CRO
Over the last decade, Brion’s focus has sharpened on Digital Analytics within the corporate sphere, with a specific emphasis on Conversion Rate Optimization (CRO). This specialization merges his love for data with his knack for understanding user behavior, coupled with a deep sense of empathy that supports the user experience, enabling him to transform insights into actionable strategies that drive measurable results.
DEUX Labs: Where Creativity Meets Data
Brion’s diverse experience laid the groundwork for DEUX Labs, a consultancy built to empower businesses to unlock their digital potential. At DEUX Labs, Brion combines creativity, analytical rigor, and a user-first philosophy to deliver cutting-edge CRO solutions. His holistic approach ensures that every project benefits from his multifaceted expertise, whether rooted in design, strategy, or analytics.
If you’re ready to elevate your digital strategy, optimize your conversions, and create meaningful connections with your audience, DEUX Labs is here to help. Reach out today and discover how we can transform your challenges into opportunities for growth.




Founder VISION
Vision
"I created DEUX Labs because I saw an opportunity to help small businesses leverage the same techniques big businesses use to make website and app improvements."
About Brion Mills and DEUX Labs
DEUX Labs was founded by Brion Keith Mills, a seasoned digital professional whose career journey reflects a deep passion for creating impactful digital experiences. His foundation in Interactive Media Design, honed at The Academy of Entertainment and Technology at Santa Monica College, set the stage for an impressive trajectory across the digital landscape. Brion’s early career saw him thriving in start-up web design companies, where he cultivated an entrepreneurial spirit and sharpened his skills in crafting user-focused digital solutions.
A Career Built on Versatility and Innovation
As his expertise grew, Brion ventured into consulting, partnering with clients across diverse industries, including non-profits, education, and entertainment. This broad exposure allowed him to develop a unique ability to adapt to varied challenges, delivering tailored strategies that aligned with his clients’ goals and audiences. Whether it was designing a compelling online presence for a cause-driven organization or enhancing engagement for entertainment platforms, Brion brought creativity and precision to every project.
The Evolution to Digital Analytics and CRO
Over the last decade, Brion’s focus has sharpened on Digital Analytics within the corporate sphere, with a specific emphasis on Conversion Rate Optimization (CRO). This specialization merges his love for data with his knack for understanding user behavior, coupled with a deep sense of empathy that supports the user experience, enabling him to transform insights into actionable strategies that drive measurable results.
DEUX Labs: Where Creativity Meets Data
Brion’s diverse experience laid the groundwork for DEUX Labs, a consultancy built to empower businesses to unlock their digital potential. At DEUX Labs, Brion combines creativity, analytical rigor, and a user-first philosophy to deliver cutting-edge CRO solutions. His holistic approach ensures that every project benefits from his multifaceted expertise, whether rooted in design, strategy, or analytics.
If you’re ready to elevate your digital strategy, optimize your conversions, and create meaningful connections with your audience, DEUX Labs is here to help. Reach out today and discover how we can transform your challenges into opportunities for growth.




Founder
Vision
"I created DEUX Labs because I saw an opportunity to help small businesses leverage the same techniques big businesses use to make website and app improvements."
About Brion Mills and DEUX Labs
DEUX Labs was founded by Brion Keith Mills, a seasoned digital professional whose career journey reflects a deep passion for creating impactful digital experiences. His foundation in Interactive Media Design, honed at The Academy of Entertainment and Technology at Santa Monica College, set the stage for an impressive trajectory across the digital landscape. Brion’s early career saw him thriving in start-up web design companies, where he cultivated an entrepreneurial spirit and sharpened his skills in crafting user-focused digital solutions.
A Career Built on Versatility and Innovation
As his expertise grew, Brion ventured into consulting, partnering with clients across diverse industries, including non-profits, education, and entertainment. This broad exposure allowed him to develop a unique ability to adapt to varied challenges, delivering tailored strategies that aligned with his clients’ goals and audiences. Whether it was designing a compelling online presence for a cause-driven organization or enhancing engagement for entertainment platforms, Brion brought creativity and precision to every project.
The Evolution to Digital Analytics and CRO
Over the last decade, Brion’s focus has sharpened on Digital Analytics within the corporate sphere, with a specific emphasis on Conversion Rate Optimization (CRO). This specialization merges his love for data with his knack for understanding user behavior, coupled with a deep sense of empathy that supports the user experience, enabling him to transform insights into actionable strategies that drive measurable results.
DEUX Labs: Where Creativity Meets Data
Brion’s diverse experience laid the groundwork for DEUX Labs, a consultancy built to empower businesses to unlock their digital potential. At DEUX Labs, Brion combines creativity, analytical rigor, and a user-first philosophy to deliver cutting-edge CRO solutions. His holistic approach ensures that every project benefits from his multifaceted expertise, whether rooted in design, strategy, or analytics.
If you’re ready to elevate your digital strategy, optimize your conversions, and create meaningful connections with your audience, DEUX Labs is here to help. Reach out today and discover how we can transform your challenges into opportunities for growth.

